Investment Planning Why do we wish to invest ? Investing is how you make your money grow , or appreciate for long term financial goals. It is a way of saving your money for something further ahead in the future. Saving is a plan to set aside a certain amount of your earned income over a short period of time in order to be able to accomplish a short term goal. It is a plan of action where you plan on acquiring a certain amount of money by redirecting some of the money you have received from your various sources of income. Savings Calculator Investing, on the other hand , is a much longer term activity. We consider investing as an action that is based on long term goals and is primarily accomplished by having your money make more money for you. So far it all sounds great , so what is the catch ? You must always consider two key factors when investing :How much risk you can take & How long before you withdrawWe call them respectively Risk Tolerance , and Time HorizonGetting the right mixThe combination of the investment you choose can be as important as your specific investments. The mix of various asset classes such as Stocks and Bonds and cash equivalents accounts for the most of the ups and downs of the portfolio returns.There is another reason to think about mix of investments in your portfolio. Each type of investment has specific strength and or weakness that will play a specific role in your overall investing strategy. Some investments may be chosen for growth potential. Others may provide regular income. still others may offer safety or simply serve as a temporary place to park your money. And some investments even try to fill more than one role. Because you probably have multiple needs and desires , you need some combination of investment types.Balancing how much of each you should include is one of your most important task as an investor. That balance between Growth , Income , and Safety is called Asset Allocation.It does not guarantee a profit or insure against the loss, but it does help you manage the level and type of risk you face.DISCLOSURES: Past performance does not guarantee future results. Investment return and principal value of an investment will fluctuate and shares when redeemed may be worth more or less than the original cost. Before investing , consider the funds’ investment objectives, risks , charges, and expenses.Contact your investment professional for a prospectus containing this information. Not FDIC Insured, May Lose Value , No Bank Guarantee, No Government Guarantee, All guarantees and protections are subject to the claims-paying ability of the insurance company.